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Audience Segmentation Taxonomy

Version 1.0 — every audience attribute comes from a fixed, versioned, enumerated vocabulary aligned with the IAB Tech Lab Audience Taxonomy 1.1, so you can filter, aggregate and join on every field across 102M domains. Cookieless: inferred from content, not tracking.

63 demographic values
29 interest groups · 285 sub-interests
283 purchase-intent segments
1,667+ personas
IAB Audience 1.1 aligned

Controlled vocabularies, not free text

Free-text audience labels cannot be filtered or joined: one model run says “young adults”, the next says “early-career professionals”. Version 1.0 replaces every free-text attribute with a closed enumeration: small fields (age, income, life stage…) are enforced at generation time, while open-ended signals (sub-interests, purchase intent) are mapped onto canonical codes by embedding similarity — and anything that does not map is dropped, never invented. Each value documents its crosswalk to IAB Audience Taxonomy 1.1 node IDs; changes are additive-only within v1.x.

Demographics

63 enumerated values

Age brackets, gender skew, income, education, life stage, household, employment, home ownership, urbanicity.

Interests

29 groups / 285 sub-interests

Two-tier interest taxonomy built on the IAB Audience Interest branch; sub-interests mapped by embeddings.

Purchase Intent

283 segments in 34 groups

The full IAB Audience purchase-intent branch as stable PI.* codes with confidence scores.

B2B Firmographics

43 values

Company size, seniority and job function (LinkedIn-standard bands), industry via IAB content codes.

Personas

1,667+ personas

The existing persona taxonomy, unchanged - now with a deterministic persona-to-interest mapping.

Content Context

29 attributes

Content type, writing style, reading level, price signals and sentiment.

Age Brackets

13 1718 2425 3435 4445 5455 6465 7475+

Gender Skew

Male StrongMale LeanBalancedFemale LeanFemale Strong

Income Level

LowLower MiddleMiddleUpper MiddleHighAffluent

Education Level

Primary SecondaryVocationalSome CollegeUndergraduatePostgraduateDoctorateMixed

Life Stage

StudentYoung SingleYoung ProfessionalNewlywed CoupleExpecting ParentNew ParentFamily Young ChildrenFamily TeensSingle ParentEstablished ProfessionalEmpty NesterRetireeMultigenerational HouseholdMixed

Household Composition

Single PersonCouple No ChildrenFamily With ChildrenSingle Parent HouseholdShared HouseholdMultigenerationalMixed

Employment Status

StudentEmployed Full TimeEmployed Part TimeSelf EmployedHomemakerUnemployed SeekingRetiredMixed

Home Ownership

OwnerRenterMixed

Urbanicity

UrbanSuburbanSmall TownRuralMixed

Academic Interests INT.academic · 5 sub-interests

Arts and HumanitiesLanguage LearningLife SciencesPhysical Science and EngineeringSocial Sciences

Automotive INT.automotive · 14 sub-interests

Auto Buying and SellingAuto ShowsAuto TechnologyBudget CarsCar CultureClassic CarsConcept CarsDash Cam VideosDriverless CarsGreen VehiclesLuxury CarsMotorcyclesPerformance CarsScooters

Books & Literature INT.books_literature · 9 sub-interests

Art and Photography BooksBiographiesChildren's LiteratureComics and Graphic NovelsCookbooksFictionPoetryTravel BooksYoung Adult Literature

Business & Finance INT.business_finance · 3 sub-interests

BusinessEconomyIndustries

Careers INT.careers · 5 sub-interests

ApprenticeshipsCareer AdviceCareer PlanningRemote WorkingVocational Training

Education INT.education · 3 sub-interests

Adult EducationLanguage LearningOnline Education

Family & Relationships INT.family_relationships · 8 sub-interests

ParentingParenting Babies & ToddlersParenting Children 4-11Parenting TeensDaycare & Pre-SchoolDating & RelationshipsMarriage & WeddingsEldercare

Fine Art & Performing Arts INT.fine_art · 8 sub-interests

CostumeDanceDesignDigital ArtsFine Art PhotographyModern ArtOperaTheater

Food & Drink INT.food_drink · 12 sub-interests

Alcoholic BeveragesBarbecues and GrillingCookingDesserts and BakingDining OutFood AllergiesFood MovementsHealthy Cooking and EatingNon-Alcoholic BeveragesVegan DietsVegetarian DietsWorld Cuisines

Medical Health INT.medical_health · 8 sub-interests

Medical Services & PhysiciansConditions, Symptoms & PharmaceuticalsMental HealthDental & Vision CareAlternative & Natural MedicineElder CarePharmacies & MedicationsCosmetic & Aesthetic Procedures

Healthy Living INT.healthy_living · 8 sub-interests

Children's HealthFitness and ExerciseMen's HealthNutritionSenior HealthWeight LossWellnessWomen's Health

Hobbies & Interests INT.hobbies · 16 sub-interests

Antiquing and AntiquesArts and CraftsBeekeepingBirdwatchingCigarsCollectingContent ProductionGames and PuzzlesGenealogy and AncestryMagic and IllusionModel ToysMusical InstrumentsParanormal PhenomenaRadio Control+2 more

Home & Garden INT.home_garden · 8 sub-interests

GardeningHome EntertainingHome ImprovementInterior DecoratingLandscapingOutdoor DecoratingRemodeling & ConstructionSmart Home

Movies INT.movies · 13 sub-interests

Action and Adventure MoviesAnimation MoviesComedy MoviesCrime and Mystery MoviesDocumentary MoviesDrama MoviesFamily and Children MoviesFantasy MoviesHorror MoviesIndie and Arthouse MoviesRomance MoviesScience Fiction MoviesWorld Movies

Music & Audio INT.music_audio · 15 sub-interests

BluesClassical MusicCountry MusicDance & Electronic MusicHip Hop & Urban MusicJazzPop MusicRock & Alternative MusicFolk & Singer-SongwriterReggae & World MusicReligious & Gospel MusicChildren's MusicSoundtracks & ShowtunesTalk Radio+1 more

News & Politics INT.news_politics · 8 sub-interests

CrimeDisastersInternational NewsLawLocal NewsNational NewsPoliticsWeather

Personal Finance INT.personal_finance · 6 sub-interests

Frugal LivingInsurancePersonal DebtPersonal InvestingPersonal TaxesRetirement Planning

Pets INT.pets · 8 sub-interests

BirdsCatsDogsFish and AquariumsHorses and EquineLarge AnimalsPet AdoptionsReptiles

Pop Culture INT.pop_culture · 3 sub-interests

Humor & SatireCelebrity News & GossipEntertainment Industry News

Real Estate INT.real_estate · 11 sub-interests

ApartmentsDevelopmental SitesHotel PropertiesHousesIndustrial PropertyLand and FarmsOffice PropertyReal Estate Buying and SellingReal Estate Renting and LeasingRetail PropertyVacation Properties

Shopping INT.shopping · 3 sub-interests

Deals, Coupons & DiscountsGifts & OccasionsLuxury Goods

Sports INT.sports · 51 sub-interests

American FootballAustralian Rules FootballAuto RacingBadmintonBaseballBasketballBeach VolleyballBodybuildingBowlingBoxingCheerleadingCollege SportsCricketCycling+37 more

Style & Fashion INT.style_fashion · 10 sub-interests

BeautyBody ArtChildren's ClothingDesigner ClothingFashion TrendsHigh FashionMen's FashionPersonal CareStreet StyleWomen's Fashion

Technology & Computing INT.tech_computing · 6 sub-interests

Artificial IntelligenceAugmented RealityComputingConsumer ElectronicsRoboticsVirtual Reality

Television INT.television · 12 sub-interests

Animation TVChildren's TVComedy TVDrama TVFactual TVHoliday TVMusic TVReality TVScience Fiction TVSoap Opera TVSpecial Interest TVSports TV

Travel INT.travel · 13 sub-interests

Adventure TravelAfrica TravelAsia TravelAustralia and Oceania TravelBeach TravelCampingDay TripsEurope TravelFamily TravelNorth America TravelPolar TravelRoad TripsSouth America Travel

Video Gaming INT.video_gaming · 5 sub-interests

Console GameseSportsMobile GamesPC GamesVideo Game Genres

Religion & Spirituality INT.religion_spirituality · 8 sub-interests

Spirituality & Personal GrowthChristianityIslamJudaismBuddhism & Eastern ReligionsHinduismAtheism & AgnosticismAstrology & Esoteric

Events & Attractions INT.events_attractions · 6 sub-interests

Concerts & Music FestivalsMuseums & GalleriesBars, Clubs & NightlifeTheme Parks & AttractionsLocal & Community EventsFairs, Expos & Conventions

Apps PI.apps

Auto and Vehicles AppsBooks AppsBusiness AppsEducation AppsEntertainment AppsFinance AppsFood and Drink AppsGames AppsHealth and Fitness AppsLifestyle AppsMagazine and Newspapers AppsMedical AppsMusic AppsNavigation Apps+11 more

Arts and Entertainment PI.arts_entertainment

Blogs/Forums/Social NetworksCulture and Fine ArtsExperiences and EventsFantasy SportsMusic and Video Streaming ServicesOnline EntertainmentRadio and PodcastsTicket ServicesTV

Automotive Ownership PI.auto_ownership

New VehiclesPre-Owned Vehicles

Automotive Products PI.auto_products

Automotive Care ProductsAutomotive Parts and Accessories

Automotive Services PI.auto_services

Auto RentalAuto Towing and RepairCar Wash

Beauty Services PI.beauty_services

Beauty Salons and TanningHair SalonsNail SalonsPiercing and TattooingSpas

Business and Industrial PI.business_industrial

Advertising and MarketingAuctionsConferences/Events/SeminarsConstructionEnergy IndustryForestry and LoggingGovernmentHuman ResourcesIndustrial StorageIndustrialsLaundry and Dry Cleaning ServicesLaw EnforcementManufacturingMaterial Handling+11 more

Clothing and Accessories PI.clothing_accessories

ClothingClothing AccessoriesCostumes and AccessoriesFootwearFootwear AccessoriesHandbags and WalletsJewelry and WatchesSunglasses

Collectables and Antiques PI.collectables_antiques

AntiquesCoins and Paper MoneyCollectiblesEntertainment MemorabiliaSports Memorabilia and Trading CardsStamps

Consumer Electronics PI.consumer_electronics

Arcade EquipmentAudioCameras and PhotoCircuit Boards and ComponentsCommunications ElectronicsComponentsComputersE-ReadersElectronics AccessoriesHome Theater SystemsMarine ElectronicsMobile Phone PlansMobile Phones and AccessoriesNetworking+7 more

Consumer Packaged Goods PI.cpg

EdibleNon-edible

Education and Careers PI.education_careers

Adult EducationCareer Improvement and AdviceColleges and UniversitiesEmployment AgenciesLanguage LearningOnline EducationStudy SkillsTeaching Resources

Family and Parenting PI.family_parenting

ChildcareGenealogy and Family TreesKids Activities

Finance and Insurance PI.finance_insurance

AccountantsBankingBookkeepersCredit and Debt Repair/Credit ReportingCredit CardsInsuranceMortgage Lenders and BrokersPayday and Emergency LoansRetirement PlanningStocks and InvestmentsStudent Financial AidTax Preparation Services

Food and Beverage Services PI.food_beverage

BakeriesBarsCateringFast FoodFood Delivery ServicesRestaurants

Furniture PI.furniture

Baby and Toddler FurnitureBBQ/Grills/Outdoor DiningBeds and AccessoriesBenchesCabinets and StorageChairsEntertainment Centers and TV StandsFurniture SetsOutdoor FurnitureShelvingSofasTables

Gifts and Holiday Items PI.gifts_holiday

FlowersGift BasketsGift Cards and CouponsGift CertificatesGreeting CardsHoliday and Ethnic ItemsParty Goods

Hardware Supplies PI.hardware_supplies

Agriculture and Farming EquipmentBuilding MaterialsBuilding ProductsBuilding SuppliesCarpentry SuppliesElectrical EquipmentFencing and BarriersFuel Containers and TanksHardware AccessoriesHardware PumpsHeating/Ventilation/Air ConditioningLocks and KeysMachineryPlumbing Supplies+5 more

Health and Medical Services PI.health_medical

Alternative and Natural MedicineChiropractorsClinical ResearchCosmetic Medical ServicesDental CareDrugstores and PharmaciesElder CareHair Loss TreatmentsHealth Care and PhysiciansHealth ServicesHospitalsMassage TherapistsPhysical TherapistsSkin Care Treatments+3 more

Hobbies and Interests PI.hobbies

Arts and CraftsMusical Instruments and AccessoriesPsychics and AstrologyWorkshops and Classes

Home and Garden Services PI.home_garden_services

Appliance RepairBusiness and Home Security ServicesCarpeting and Flooring ServicesEmergency PreparednessFlood, Fire and Gas SafetyGas and Electric ServicesHome Improvement and RepairHousekeeping ServicesLandscaping ServicesLawn and Garden ServicesPest ExterminatorsPlumbersPool and Spa Installation and MaintenanceRemodeling and Construction+2 more

Legal Services PI.legal_services

AttorneysBail Bonds

Life Events PI.life_events

AnniversaryBaby ShowersBachelor and Bachelorette PartiesBirthdaysBirthsFuneral Supplies and ServicesGraduationsPromsWedding Services and Supplies

Logistics and Delivery PI.logistics_delivery

Shipping ServicesStorage Facilities

Non-Profits PI.non_profits

Charities and DonationsCivic OrganizationsFederations and Professional AssociationsMilitary OrganizationsNGOsPSAs

Office Equipment and Supplies PI.office_supplies

Office FurnitureStationery

Pet Services PI.pet_services

Pet BreedersPet GroomingPet SittingPet StoresVeterinary Services

Pharmaceuticals, Conditions, and Symptoms PI.pharma_health_conditions

group-level segment

Real Estate PI.real_estate

Commercial Real EstateReal Estate RentalsReal Estate SalesReal Estate Services For OwnersResidential Real Estate

Recreation and Fitness Activities PI.recreation_fitness

Dance StudiosGyms and Health ClubsParticipant Sports LeaguesPersonal TrainersSelf Defense and Martial Arts ClassesSwimming FacilitiesYoga Studios

Software PI.software

Computer SoftwareDigital Goods and Currency

Sporting Goods PI.sporting_goods

Athletics EquipmentExercise and Fitness EquipmentIndoor Games EquipmentOutdoor Recreation Equipment

Travel and Tourism PI.travel

Adventure TravelAir TravelAuto RentalBeach TravelBed and BreakfastsBudget TravelBusiness TravelCampingCoach TravelCruise TravelDay TripsFamily TravelFerry TravelHoneymoons and Getaways+10 more

Web Services PI.web_services

Domain ServicesInternet ProvidersWeb Hosting and Cloud Computing

Company Size (employees)

1 1011 5051 200201 10001001 50005001+Any

Seniority

Owner FounderC SuiteVpDirectorManagerSenior IcIndividual ContributorAny

Job Function

Executive General MgmtMarketingSalesBusiness DevelopmentCustomer SuccessEngineering SoftwareEngineering HardwareIt OpsSecurityData AnalyticsProductDesign CreativeFinanceHrOperationsSupply Chain LogisticsProcurementLegal ComplianceResearch ScienceHealthcare ClinicalEducation TrainingManufacturing TradesMedia CommunicationsGovernment Public SectorHospitality ServiceReal Estate ConstructionOther

Industry

Reuses the IAB content taxonomy tier 1-2 served by this API

Persona taxonomy (1,667+ personas)

The persona pipeline is unchanged in v1.0: IAB content categories map deterministically to interest personas. New in this version: every persona also carries a deterministic assignment to one of the 29 interest groups above, so persona data can be aggregated at interest level. Browse the full list on the Personas Taxonomy page.

Content Type

NewsBlog / AnalysisProduct PageProduct ListingForum / UGCReviewEducationalEntertainmentTool / InteractiveDocumentationVideoLanding / Marketing

Writing Style

CasualProfessionalTechnicalJournalisticMarketing

Reading Level

ElementaryIntermediateAdvancedExpert

Price Signals

NoneBudgetMid-RangePremiumEnterprise Pricing

Sentiment

PositiveNeutralNegative

IAB Audience Taxonomy 1.1 alignment

The vocabularies are validated against the official IAB Tech Lab Audience Taxonomy 1.1 (Demographic, Interest and Purchase Intent branches). Where our values are deliberately coarser — we infer from content, not consumer panels — the vocabulary files record the exact crosswalk (our value → IAB node IDs), so enterprise buyers can map our fields onto IAB-keyed systems. Interest groups follow the 29 IAB Interest tier-1 nodes (plus two documented Content-Taxonomy-3.x extensions); purchase-intent codes cover the complete IAB Purchase Intent branch with zero custom additions.

Vocabulary JSON

All enumerations, codes and labels in one machine-readable file.

/vocab/audience_filters_v1.json
Live filters endpoint

Always-current vocabularies for dropdowns and integrations.

GET /api/audience/filters.php
Try it live

Run any URL through the structured segmentation demo.

Audience Segmentation Demo

Sample API output (v2 structured)

One call to /api/audience/segment.php with format=structured for an enterprise data-platform blog:

{
  "vocab_version": "1.0",
  "audience_type": "b2b",
  "demographics": {
    "age_bracket": ["25_34", "35_44"],
    "gender_skew": "male_lean",
    "income_level": "upper_middle",
    "education_level": "undergraduate",
    "life_stage": ["young_professional", "established_professional"],
    "household_composition": "mixed",
    "employment_status": "employed_full_time",
    "home_ownership": "mixed",
    "urbanicity": "urban",
    "confidence": "high"
  },
  "b2b": {
    "company_size_employees": "1001_5000",
    "seniority": ["director", "senior_ic"],
    "job_function": ["engineering_software", "data_analytics", "it_ops"],
    "industry": ["Technology & Computing", "Business and Finance"],
    "confidence": "high"
  },
  "interests": {
    "tier1": ["INT.tech_computing", "INT.business_finance"],
    "tier2": ["INT.tech_computing.computing", "INT.business_finance.business"],
    "confidence": "high"
  },
  "purchase_intent": {
    "codes": ["PI.software.computer_software", "PI.web_services.web_hosting_and_cloud_computing"],
    "confidence": "medium"
  },
  "personas": [
    {"persona": "Data Scientist", "mapped_from": "Technology & Computing > Cloud Computing", "source": "static_mapping"},
    {"persona": "DevOps Engineer", "mapped_from": "Technology & Computing > Cloud Computing", "source": "static_mapping"}
  ],
  "labels": {
    "INT.tech_computing": "Technology & Computing",
    "PI.software.computer_software": "Computer Software"
  }
}

See it on your own URLs

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