{
  "iab_taxonomy_version3": [
    [
      "Category name: Technology & Computing > Computing > Computer Software and Applications > Operating Systems",
      "Confidence: 1.0"
    ],
    [
      "Category name: Technology & Computing > Consumer Electronics",
      "Confidence: 0.4776957035064697"
    ],
    [
      "Category name: Business and Finance > Business",
      "Confidence: 0.26621344685554504"
    ],
    [
      "Category name: Technology & Computing > Consumer Electronics > Smartphones",
      "Confidence: 0.18425633013248444"
    ],
    [
      "Category name: Technology & Computing > Computing",
      "Confidence: 0.16810087859630585"
    ],
    [
      "Category name: Technology & Computing > Computing > Computer Peripherals",
      "Confidence: 0.1437946856021881"
    ]
  ]
  "filtering_taxonomy": [
    [
      "Category name: Computers & Technology",
      "Confidence: 1.0"
    ],
 
  ],
  "buyer_personas_confidence_selection": {
    "Tech Enthusiast": 0.9,
    "Smartphone Enthusiast": 0.9,
    "Gadget Enthusiast": 0.9,
    "Technology Enthusiast": 0.9,
    "Consumer Advocate": 0.7,
    "Software Developer": 0.6,
    "IT Professional": 0.6,
    "Mobile App Developer": 0.6,
    "Digital Marketer": 0.5,
    "Business Owner": 0.5,
    "E-commerce Entrepreneur": 0.5,
    "AI Technologist": 0.5,
    "Financial Analyst": 0.4,
    "Investor": 0.4
  },
  "data": {
    "Topics": [
      [
        "MacBook Air performance",
        "Highlighted sky high performance with M4 chip"
      ],
      [
        "Education savings",
        "Promotion for buying Mac or iPad for college"
      ],
      [
        "iPhone 16 family",
        "Introduction and shop link for iPhone 16 models"
      ],
      [
        "Apple Intelligence",
        "Repeated u201cbuilt for apple intelligenceu201d branding"
      ],
      [
        "Trade-in program",
        "$170u2013$630 credit when trading in eligible iPhone"
      ],
      [
        "Apple Card benefits",
        "Up to 3% daily cash back"
      ],
      [
        "Entertainment services",
        "Apple TV+, Apple Music, Podcasts etc"
      ],
      [
        "Accessibility features",
        "AirPods Pro 2 hearing aid and protection"
      ]
    ],
    "Key Named Entities": [
      [
        "Apple Inc.",
        "Organization"
      ],
      [
        "MacBook Air",
        "Product"
      ],
      [
        "iPhone 16",
        "Product"
      ],
      [
        "AirPods Pro 2",
        "Product"
      ],
      [
        "Goldman Sachs Bank USA",
        "Organization"
      ],
      [
        "MLB Advanced Media, L.P.",
        "Organization"
      ],
      [
        "FDA",
        "Organization"
      ]
    ],
    "Likely Buyer Personas": [
      [
        "College Students",
        "Education discount offers for Mac and iPad"
      ],
      [
        "Tech Enthusiasts",
        "Interest in latest hardware and Apple Intelligence"
      ],
      [
        "Audio Users",
        "Hearing aid and protection features in AirPods Pro 2"
      ],
      [
        "Creative Professionals",
        "MacBook Pro performance for work"
      ],
      [
        "Entertainment Consumers",
        "Subscriptions to Apple TV+ and Apple Music"
      ]
    ],
    "Related Keywords": [
      "macbook air",
      "iphone 16",
      "airpods pro 2",
      "apple intelligence",
      "trade-in",
      "apple card",
      "apple tv+",
      "apple music",
      "hearing aid feature",
      "education savings"
    ],
    "Similar companies": [
      [
        "Samsung",
        "Competes in smartphones and tablets"
      ],
      [
        "Google",
        "Competes with Pixel devices and services"
      ],
      [
        "Microsoft",
        "Competes with Surface devices and Windows ecosystem"
      ],
      [
        "Bose",
        "Competes in audio headset market"
      ],
      [
        "Netflix",
        "Competes with Apple TV+ streaming service"
      ]
    ],
    "Tags": [
      "Apple",
      "MacBook",
      "iPhone",
      "iPad",
      "AirPods",
      "Apple Intelligence",
      "Trade-In",
      "Apple Card",
      "Entertainment",
      "Accessibility"
    ],
    "Social media profiles": [
      "No social media profiles present in page content"
    ],
    "Likely Audience Demographics": [
      [
        "Ages 18u201324",
        "Targeted by education promotions and hearing features"
      ],
      [
        "Ages 25u201345",
        "Professionals and tech enthusiasts"
      ],
      [
        "Students",
        "Education savings on devices"
      ],
      [
        "Hearing-impaired adults",
        "AirPods Pro 2 hearing aid feature"
      ],
      [
        "Entertainment fans",
        "Apple TV+ and Music services"
      ]
    ],
    "Sentiment Analysis": [
      [
        "Apple Inc.",
        "Neutral"
      ],
      [
        "MacBook Air",
        "Positive"
      ],
      [
        "iPhone 16",
        "Positive"
      ],
      [
        "AirPods Pro 2",
        "Positive"
      ],
      [
        "Apple Card",
        "Neutral"
      ]
    ],
    "Language": [
      "English"
    ],
    "Legal Entity & Address": [
      [
        "Apple Inc.",
        "Legal entity name found in footer; no address present"
      ]
    ]
  },
  "malware": "No detection of Malware/Social Engineering/Malicious_Software"
,
  "technologies": "{\"urls\":{\"https://www.apple.com/\":{\"status\":200}},\"technologies\":[{\"slug\":\"cart-functionality\",\"name\":\"Cart Functionality\",\"description\":\"Websites that have a shopping cart or checkout page, either using a known ecommerce platform or a custom solution.\",\"confidence\":100,\"version\":null,\"icon\":\"Cart-generic.svg\",\"website\":\"https://www.wappalyzer.com/technologies/ecommerce/cart-functionality\",\"cpe\":null,\"categories\":[{\"id\":6,\"slug\":\"ecommerce\",\"name\":\"Ecommerce\"}],\"rootPath\":true},{\"slug\":\"apple-mapkit-js\",\"name\":\"Apple MapKit JS\",\"description\":\"Apple MapKit JS lets you embed interactive maps directly into your websites across platforms and operating systems, including iOS and Android.\",\"confidence\":100,\"version\":null,\"icon\":\"Apple.svg\",\"website\":\"https://developer.apple.com/maps/web/\",\"cpe\":null,\"categories\":[{\"id\":35,\"slug\":\"maps\",\"name\":\"Maps\"}],\"rootPath\":true},{\"slug\":\"adobe-target\",\"name\":\"Adobe Target\",\"description\":\"Adobe Target is an A/B testing, multi-variate testing, personalisation, and optimisation application\",\"confidence\":100,\"version\":\"2.3.2\",\"icon\":\"Adobe.svg\",\"website\":\"https://www.adobe.com/marketing/target.html\",\"cpe\":null,\"categories\":[{\"id\":74,\"slug\":\"a-b-testing\",\"name\":\"A/B Testing\"},{\"id\":76,\"slug\":\"personalisation\",\"name\":\"Personalisation\"}],\"rootPath\":true},{\"slug\":\"adobe-analytics\",\"name\":\"Adobe Analytics\",\"description\":\"Adobe Analytics is a web analytics, marketing and cross-channel analytics application.\",\"confidence\":100,\"version\":null,\"icon\":\"Adobe Analytics.svg\",\"website\":\"https://www.adobe.com/analytics/adobe-analytics.html\",\"cpe\":null,\"categories\":[{\"id\":10,\"slug\":\"analytics\",\"name\":\"Analytics\"}],\"rootPath\":true},{\"slug\":\"preact\",\"name\":\"Preact\",\"description\":\"Preact is a JavaScript library that describes itself as a fast 3kB alternative to React with the same ES6 API.\",\"confidence\":100,\"version\":null,\"icon\":\"Preact.svg\",\"website\":\"https://preactjs.com\",\"cpe\":null,\"categories\":[{\"id\":59,\"slug\":\"javascript-libraries\",\"name\":\"JavaScript libraries\"}],\"rootPath\":true},{\"slug\":\"hsts\",\"name\":\"HSTS\",\"description\":\"HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.\",\"confidence\":100,\"version\":null,\"icon\":\"default.svg\",\"website\":\"https://www.rfc-editor.org/rfc/rfc6797#section-6.1\",\"cpe\":null,\"categories\":[{\"id\":16,\"slug\":\"security\",\"name\":\"Security\"}],\"rootPath\":true},{\"slug\":\"open-graph\",\"name\":\"Open Graph\",\"description\":\"Open Graph is a protocol that is used to integrate any web page into the social graph.\",\"confidence\":100,\"version\":null,\"icon\":\"Open Graph.png\",\"website\":\"https://ogp.me\",\"cpe\":null,\"categories\":[{\"id\":19,\"slug\":\"miscellaneous\",\"name\":\"Miscellaneous\"}],\"rootPath\":true}]}\\n'"

  "status": 200,
  "total_credits": 101000,
  "remaining_credits": 100982
}