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{
"iab_taxonomy_version3": [
[
"Category name: Technology & Computing > Computing > Computer Software and Applications > Operating Systems",
"Confidence: 1.0"
],
[
"Category name: Technology & Computing > Consumer Electronics",
"Confidence: 0.4776957035064697"
],
[
"Category name: Business and Finance > Business",
"Confidence: 0.26621344685554504"
],
[
"Category name: Technology & Computing > Consumer Electronics > Smartphones",
"Confidence: 0.18425633013248444"
],
[
"Category name: Technology & Computing > Computing",
"Confidence: 0.16810087859630585"
],
[
"Category name: Technology & Computing > Computing > Computer Peripherals",
"Confidence: 0.1437946856021881"
]
]
"filtering_taxonomy": [
[
"Category name: Computers & Technology",
"Confidence: 1.0"
],
],
"buyer_personas_confidence_selection": {
"Tech Enthusiast": 0.9,
"Smartphone Enthusiast": 0.9,
"Gadget Enthusiast": 0.9,
"Technology Enthusiast": 0.9,
"Consumer Advocate": 0.7,
"Software Developer": 0.6,
"IT Professional": 0.6,
"Mobile App Developer": 0.6,
"Digital Marketer": 0.5,
"Business Owner": 0.5,
"E-commerce Entrepreneur": 0.5,
"AI Technologist": 0.5,
"Financial Analyst": 0.4,
"Investor": 0.4
},
"data": {
"Topics": [
[
"MacBook Air performance",
"Highlighted sky high performance with M4 chip"
],
[
"Education savings",
"Promotion for buying Mac or iPad for college"
],
[
"iPhone 16 family",
"Introduction and shop link for iPhone 16 models"
],
[
"Apple Intelligence",
"Repeated u201cbuilt for apple intelligenceu201d branding"
],
[
"Trade-in program",
"$170u2013$630 credit when trading in eligible iPhone"
],
[
"Apple Card benefits",
"Up to 3% daily cash back"
],
[
"Entertainment services",
"Apple TV+, Apple Music, Podcasts etc"
],
[
"Accessibility features",
"AirPods Pro 2 hearing aid and protection"
]
],
"Key Named Entities": [
[
"Apple Inc.",
"Organization"
],
[
"MacBook Air",
"Product"
],
[
"iPhone 16",
"Product"
],
[
"AirPods Pro 2",
"Product"
],
[
"Goldman Sachs Bank USA",
"Organization"
],
[
"MLB Advanced Media, L.P.",
"Organization"
],
[
"FDA",
"Organization"
]
],
"Likely Buyer Personas": [
[
"College Students",
"Education discount offers for Mac and iPad"
],
[
"Tech Enthusiasts",
"Interest in latest hardware and Apple Intelligence"
],
[
"Audio Users",
"Hearing aid and protection features in AirPods Pro 2"
],
[
"Creative Professionals",
"MacBook Pro performance for work"
],
[
"Entertainment Consumers",
"Subscriptions to Apple TV+ and Apple Music"
]
],
"Related Keywords": [
"macbook air",
"iphone 16",
"airpods pro 2",
"apple intelligence",
"trade-in",
"apple card",
"apple tv+",
"apple music",
"hearing aid feature",
"education savings"
],
"Similar companies": [
[
"Samsung",
"Competes in smartphones and tablets"
],
[
"Google",
"Competes with Pixel devices and services"
],
[
"Microsoft",
"Competes with Surface devices and Windows ecosystem"
],
[
"Bose",
"Competes in audio headset market"
],
[
"Netflix",
"Competes with Apple TV+ streaming service"
]
],
"Tags": [
"Apple",
"MacBook",
"iPhone",
"iPad",
"AirPods",
"Apple Intelligence",
"Trade-In",
"Apple Card",
"Entertainment",
"Accessibility"
],
"Social media profiles": [
"No social media profiles present in page content"
],
"Likely Audience Demographics": [
[
"Ages 18u201324",
"Targeted by education promotions and hearing features"
],
[
"Ages 25u201345",
"Professionals and tech enthusiasts"
],
[
"Students",
"Education savings on devices"
],
[
"Hearing-impaired adults",
"AirPods Pro 2 hearing aid feature"
],
[
"Entertainment fans",
"Apple TV+ and Music services"
]
],
"Sentiment Analysis": [
[
"Apple Inc.",
"Neutral"
],
[
"MacBook Air",
"Positive"
],
[
"iPhone 16",
"Positive"
],
[
"AirPods Pro 2",
"Positive"
],
[
"Apple Card",
"Neutral"
]
],
"Language": [
"English"
],
"Legal Entity & Address": [
[
"Apple Inc.",
"Legal entity name found in footer; no address present"
]
]
},
"malware": "No detection of Malware/Social Engineering/Malicious_Software"
,
"technologies": "{\"urls\":{\"https://www.apple.com/\":{\"status\":200}},\"technologies\":[{\"slug\":\"cart-functionality\",\"name\":\"Cart Functionality\",\"description\":\"Websites that have a shopping cart or checkout page, either using a known ecommerce platform or a custom solution.\",\"confidence\":100,\"version\":null,\"icon\":\"Cart-generic.svg\",\"website\":\"https://www.wappalyzer.com/technologies/ecommerce/cart-functionality\",\"cpe\":null,\"categories\":[{\"id\":6,\"slug\":\"ecommerce\",\"name\":\"Ecommerce\"}],\"rootPath\":true},{\"slug\":\"apple-mapkit-js\",\"name\":\"Apple MapKit JS\",\"description\":\"Apple MapKit JS lets you embed interactive maps directly into your websites across platforms and operating systems, including iOS and Android.\",\"confidence\":100,\"version\":null,\"icon\":\"Apple.svg\",\"website\":\"https://developer.apple.com/maps/web/\",\"cpe\":null,\"categories\":[{\"id\":35,\"slug\":\"maps\",\"name\":\"Maps\"}],\"rootPath\":true},{\"slug\":\"adobe-target\",\"name\":\"Adobe Target\",\"description\":\"Adobe Target is an A/B testing, multi-variate testing, personalisation, and optimisation application\",\"confidence\":100,\"version\":\"2.3.2\",\"icon\":\"Adobe.svg\",\"website\":\"https://www.adobe.com/marketing/target.html\",\"cpe\":null,\"categories\":[{\"id\":74,\"slug\":\"a-b-testing\",\"name\":\"A/B Testing\"},{\"id\":76,\"slug\":\"personalisation\",\"name\":\"Personalisation\"}],\"rootPath\":true},{\"slug\":\"adobe-analytics\",\"name\":\"Adobe Analytics\",\"description\":\"Adobe Analytics is a web analytics, marketing and cross-channel analytics application.\",\"confidence\":100,\"version\":null,\"icon\":\"Adobe Analytics.svg\",\"website\":\"https://www.adobe.com/analytics/adobe-analytics.html\",\"cpe\":null,\"categories\":[{\"id\":10,\"slug\":\"analytics\",\"name\":\"Analytics\"}],\"rootPath\":true},{\"slug\":\"preact\",\"name\":\"Preact\",\"description\":\"Preact is a JavaScript library that describes itself as a fast 3kB alternative to React with the same ES6 API.\",\"confidence\":100,\"version\":null,\"icon\":\"Preact.svg\",\"website\":\"https://preactjs.com\",\"cpe\":null,\"categories\":[{\"id\":59,\"slug\":\"javascript-libraries\",\"name\":\"JavaScript libraries\"}],\"rootPath\":true},{\"slug\":\"hsts\",\"name\":\"HSTS\",\"description\":\"HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.\",\"confidence\":100,\"version\":null,\"icon\":\"default.svg\",\"website\":\"https://www.rfc-editor.org/rfc/rfc6797#section-6.1\",\"cpe\":null,\"categories\":[{\"id\":16,\"slug\":\"security\",\"name\":\"Security\"}],\"rootPath\":true},{\"slug\":\"open-graph\",\"name\":\"Open Graph\",\"description\":\"Open Graph is a protocol that is used to integrate any web page into the social graph.\",\"confidence\":100,\"version\":null,\"icon\":\"Open Graph.png\",\"website\":\"https://ogp.me\",\"cpe\":null,\"categories\":[{\"id\":19,\"slug\":\"miscellaneous\",\"name\":\"Miscellaneous\"}],\"rootPath\":true}]}\\n'"
"status": 200,
"total_credits": 101000,
"remaining_credits": 100982
}